Kim Kardashian’s new makeup line made $14.4 million in minutes...
Kim
Kardashian cash in on the beauty craze she helped
start. Today, the reality star and entrepreneur, long known for her contoured
makeup, is launching her first stand-alone venture in the beauty space, KKW
Beauty. In Kardashian’s first interview since revealing her fragrance and future beauty plans last
week at Forbes Women’s Summit, the 36-year-old told
WWD she’s ready to meet the intense demand of her fans on social media and
beyond.
Kardashian dipped her toe into beauty in April by collaborating with
Kylie Cosmetics, the runaway success founded by her social media phenom sister, Kylie Jenner.
The KKW by Kylie Cosmetics crème lipstick set was a litmus test.
According to
an industry source, 300,000 of the $45 kits sold out in minutes, the equivalent
of $13.5 million in sales. This sell-through gave Kim Kardashian, as well as her
partner and manufacturer, Oxnard, Calif.-based Seed Beauty (also the parent
company of ColourPop), the confidence to go big with the first “drop.”
“We have a good model, and even
from our lip kit, we have a really good general idea of what our customer is
going to be like. We are definitely prepared for the demand,” Kardashian said,
noting that her lipstick collaboration with Jenner sold out in mere minutes.
